"Are you also interested in offering discounts for the products you sell? If so, check out these facts about discounts below!"
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You might often see many discounts promoted by various online stores, and it's not uncommon to find dedicated websites that only feature collections of discount offers.
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1. Strengthen Brand Recognition
Brands that offer discounts tend to be more appealing to consumers. Especially if your brand is new, this can be an effective way to introduce your products and make them more memorable to consumers. This way, when you introduce new products later, your brand will already be known to the public.
2. Increase Sales Volume
With discounts, your product sales volume will be higher. It's not uncommon for consumers to buy more items during a discount because of the lower price compared to the regular price.
Discounts are also useful if you want to clear out inventory in your warehouse, which can help you save on storage costs.
3. Reduce Profit
Yes, even if many items are sold, the profit you gain will certainly be less. In fact, discounts can even be a factor causing losses if implemented long-term.
Therefore, before you offer discounts, carefully consider their positive and negative impacts on your business, okay? Make sure you still have sufficient financial reserves so that your business can continue to grow sustainably.
4. Product Quality Remains Number One
Often, buyers are only interested because an item is on discount, and then they don't continue their purchases when the price returns to normal.
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So, make sure your product quality is also good so that consumers still feel they need it, even without a discounted price. Just believe: a good quality product will not lose the crowd!
