"It's not just about content quality, it's about timing! Find out the ideal posting times for your promotions on Facebook, Instagram, TikTok, X, and LinkedIn to maximize reach. We've compiled the latest global data with local tips, just for you!"
The Best Time to Post for Promotions–A Comprehensive Guide
Hi! Let's talk about the key to your social media promotion success: perfect timing. Knowing exactly when your audience is most active ensures your content doesn't get lost and your promotional efforts are optimized. We've merged the latest global data with foundational tips to create an effective and current posting flow for you.
Generally, most platforms see peak engagement between mid-morning and early afternoon during the working week. However, each platform has its own unique rhythm.
Morning & Midday (Targeting the Work Audience)
We'll start with the main platforms that are busy during business hours, when users are starting their day or taking breaks: Facebook, X (Twitter), and LinkedIn.
For Facebook, recent research and initial guides suggest the golden hours are between 9 AM and 3 PM on weekdays (Monday to Friday). Audiences here tend to scroll when they start their day or during lunch breaks. Interestingly, some data also notes a spike on Sundays, so don't rule out light weekend posts!
Similarly, X (Twitter), being fast-paced and news-driven, is busiest around break times. The best window is typically between 9 AM and 2 PM. You can try posting during the office break window, from 1 PM to 3 PM, and then again in the evening, between 8 PM and 9 PM, when people are relaxing after work.
As for the professional platform LinkedIn, its rhythm naturally follows the workday. Optimal posting times are between 9 AM and 6 PM, with peak engagement typically falling on Monday through Wednesday as people check industry news or begin their projects.
Photo by Alaksiej Čarankievič on Unsplash
Afternoon & Evening (The Entertainment Window)
Now, let's look at the visual and entertainment platforms that thrive during leisure time: Instagram and TikTok.
For Instagram, the best time is split into two waves. The first wave aligns with the office rhythm, from 10 AM to 3 PM. The second, and often most crucial, wave is during the evening unwind time, between 7 PM and 9 PM. While some older tips suggest avoiding Monday morning and Sunday, general success is seen throughout the workweek (Monday through Thursday).
Finally, TikTok has a very unique, leisure-dominated pattern. The most effective window for views is in the afternoon and evening, spanning from 12 PM to 9 PM. Specifically, try targeting times like Tuesday at 5 PM or Wednesday afternoon to catch the transition time after school or work. TikTok content is highly competitive, so catching those after-hours slots often gives you better visibility.
Test and Analyze Your Own Data
All the times mentioned above are general guidelines. The true key to success is understanding your own specific audience.
We highly recommend using the Analytics (Insights) feature available on every social media platform. There, you can see precise data on when your followers are most active, including their demographics and location. After that, run experiments. Try posting at different times over a few weeks and see what delivers the best engagement for your unique content.
By combining this general guide with your internal data, your promotions will be more targeted and generate maximum impact.
