"3 common marketing barriers and simple ways to break through them. Check it out!"
Photo by HIVAN ARVIZU @soyhivan on Unsplash
A lot of people assume that marketing is the spearhead of a company which determines the success or failure of a business. Do you know the right (marketing) strategy helps increase brand awareness as well as sales?
However, in real life, various barriers happen including a lack of knowledge and experience in the world of marketing. Here are three common marketing barriers in the world of marketing and ways how to break through them.
1. Wrong Promotion
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Promotion becomes a perfect trick to introduce and market your products or services. However, unfortunately, there are a lot of business people who do not know how to market their products or services properly.
For example, there is no need to force consumers to buy everything you offer. There are still marketers who force people to purchase anything they offer. That one could definitely make them feel uncomfortable. If consumers already get tester or sample products you offer, give them some time to recognize products and consider whether they need them or not before finally purchasing one.
2. Focus Only on One Marketing Method
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Do not waste your time to focus only one marketing method, whether offline or online. Both are important to do to help increase brand awareness as well as sales. According to research, people need to see at least 12 times advertisements (promotions) before they actually pay attention to something you offer.
If you do only one of them, either offline or online, it will not productive as you do both of them. You can start choosing the most used social media and most accessed ones as the official ‘places’ to distribute information about products and services you offer based on the budget you have. Along with that, do an offline promotion by giving them introducing discounts and choosing the perfect place such as office areas, markets, and so forth.
3. Lack of Communication
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Nowadays, people tend to be smarter to find and choose sellers who meet their needs including sellers who provide easy access to submit suggestions and critics or just get the simple latest information about products or services they need. Try to always get feedback from consumers right after them purchasing to ensure they remember your brand in the future.
