"Instagram has succeeded in attracting the attention of business people with many interesting features that are believed to be effective in increasing consumer engagement (awareness)."
Photo by Souvik Banerjee on Unsplash
As followers grow in the world of Instagram, it's not easy to get their attention, but that doesn't mean it's impossible. Here's a simple way to get and increase engagement with potential consumers on Instagram.
1. Use the Right Hashtags
When uploading photos or videos on Instagram, you are required to include a caption to explain the related photo or video. Furthermore, the use of hashtags (hashtags) functions to make it easier for consumers to search for a topic. In other words, hashtags are keywords in searches on Instagram. The hashtags you create must match the photos or videos you upload, but their use must be limited to a maximum of 30 hashtags per upload.
Photo by Erik Lucatero on Unsplash
2. Invite Followers to Tag Friends
The caption used can be an invitation to encourage your followers to do something actively, whether replying to messages with other users in the comments column or inviting other users to get involved in your uploads via the tag feature. Use persuasive sentences that convince your followers to tag their friends, family, or partners in your posts.
3. Maximize the Insta Stories Feature
Another Instagram feature that is considered very effective as a promotional medium while increasing consumer engagement is Instagram Stories. To increase consumer awareness of your brand and products, make sure you choose photos or videos that are simple but striking enough to look at, for example using contrasting colors to show the product name and price. Even if your followers have reached tens of thousands, and your account has switched to a business profile, you can also add a website link to your Insta Stories upload. This is of course very useful if your business has a website.
