"Several new startups will be a concern and have the potential to become the new unicorn in Asia. Check this out!"
Photo by ThisisEngineering RAEng on Unsplash
Did you know that Indonesia is currently highly visible and has the potential to give birth to new unicorns? and has also become a serious concern not only from domestic investors or businessmen, but some foreign investors are now also very concerned about the existence and businesses in Indonesia. One of the reasons and the interest of businesspeople or investors is because Indonesia has a large population and the top four largest population in the world.
In 2021, many new startups will appear, whether in the form of applications, businesses, or other businesses. One of them is Alinear Indonesia which is active again to provide information about lifestyle and entertainment which can also be useful for digital publications and promotions apart from social media. Here are some of the new sectors and startups in 2021 that might be of particular interest in 2022.
Photo by Austin Distel on Unsplash
Investment App
A number of investment applications are aimed at millennials and investors. Some of these investment applications raise early-stage rounds in early 2021, to quickly take on much larger follow-up funding in the months to come. The following are some investment applications that will be the focus in 2022, including the Indonesian-based Crypto-focused Pintu application, Bibit, Ajaib, and Pluang.
Public interest in investment apps continues to grow due to the growing interest in financial planning during the pandemic and the popularity of stock influencers, although there are also concerns. In connection with this, it is hoped that application users can wisely sort and choose the type and type of investment that will be used.
Fintech Apps
Indonesian startups that focus on MSMEs are digging deeper into fintech. According to government figures, it is unlikely that there will be 62 million MSMEs (micro, small and medium enterprises) in Indonesia. Regardless of the exact number, MSMEs, mostly use Excel spreadsheets or paper ledgers to handle their accounting. Several applications have also sprung up with the aim of being able to help in terms of bookkeeping and accounting for your business or business.
Yes, BukuWarung and BukuKas, these two bookkeeping apps are competing and both are raising significant amounts of funds in 2021. Both startups are similarly focused on helping SMEs in today's digital era, but there are also plans to expand their product list to financial services such as loans. working capital and businesses using data that users have entered into their software to assess the creditworthiness of businesses. Several other startups targeting MSMEs include access to earned wages and payroll management platforms, namely GajiGesa and Wagely.
Social Commerce
People living in Indonesia's larger cities have a large selection of e-commerce platforms to choose from, but the options are far less in more remote areas. This is partly due to the fragmented logistics infrastructure. These are some applications that can help in terms of your business and business logistics: SiCepat, Advotics, Kargo, and Waresix.
In addition, several social commerce startups such as Super, Evermos, and KitaBeli also entered. All focus on daily necessities such as fast-moving consumer goods and food and leverage social trading models to make supply chains more efficient and affordable. In this sense, they can also be described as part of a logistics startup.
