Effective tips for selecting and assessing influencers for business promotion.
Photo source by Unsplash+ (Oleg Ivanov)
Like two sides of a coin, business and promotion are inextricably linked, regardless of the type of business, promotion is essential and must be carefully planned and executed.
Speaking of business, particularly online-based businesses, one effective method of promotion is utilizing the services of influencers (individuals gaining popularity on various social media platforms) to promote your business. To ensure your promotion runs smoothly, here are some effective strategies for finding the right influencer to collaborate with.
Speaking of business, particularly online-based businesses, one effective method of promotion is utilizing the services of influencers (individuals gaining popularity on various social media platforms) to promote your business. To ensure your promotion runs smoothly, here are some effective strategies for finding the right influencer to collaborate with.
Photo source by Unsplash+ (Natalia Blauth)
1. Influencer Character
The first factor to consider when choosing an influencer for promotion is to examine the influencer's character. Does this character align with the product (business) you aim to promote? For instance, if the product (business) you are promoting is in fashion, seek out influencers who consistently share content related to fashion. This step is crucial to ensure your promotion reaches the appropriate audience (target).
2. Genuine Followers
Next, after identifying influencers whose character aligns with your product, confirm that their followers are authentic. You can utilize Igaudit.io, a site that helps determine the authenticity of an Instagram account's followers.
Another important aspect to consider is the engagement level. Beyond likes, pay attention to the comments section. Typically, a post with good engagement will have likes and comments in proportion to the number of followers. Avoid being easily swayed by influencers who boast large follower counts.
3. Content
The third point relates to follower counts—there may be influencers with many followers who fail to produce content that captivates their audience, hindering effective promotions. This can be assessed by the quality of photos, videos, and captions they create.
