The eco-green hotel trend is being developed into a resort concept that aims to attract foreign tourists to visit the country. Find out more here!
Large hotel brand chains, with sub-brands rampant in metropolitan cities such as Jakarta and Surabaya, have long dominated Indonesia's tourism and hospitality industry. These hotels with worldwide names have a strategy of placing their services in selected big cities in each country and tourist destination cities.
However, along with the rise of green living in various other industries, the hotel sector is also starting to welcome environmentally friendly concepts to make it more relevant with the times. The large number of tourists who care about the origin of food, how it is processed, and the origin of the goods they consume has meant that the concept of sustainability has also been adapted to travel choices.
As reported by Liputan6.com, Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno said that the green tourism trend will get stronger in 2024. This is due to the increase in green investment in the tourism sector in the last four years, following the renewable energy sector, which has attracted a total investment of almost US$1.6 billion throughout 2023.
Meanwhile, in Indonesia itself, this trend is translated according to the capacity of Indonesia, which is known for the beauty of its natural tourism. Not only in tourist destinations such as Bali, Lombok, and Papua, eco-green hotels are popping up in various small cities that were previously little known to others, such as Sumatra, Sulawesi, and Kalimantan.
The eco-green hotel trend is also being developed into a resort concept that aims to attract foreign tourists to visit the country. One of the resorts that carries this sustainable concept is located in the Anambas Islands, Riau Islands, which was successfully included in the list of "Best Destinations for Sustainable Travel" by Vogue magazine. This accommodation emphasizes its natural beauty and carries the concept of environmentally friendly accommodation that focuses on sustainable tourism.
The government's full support is also reflected in the concept of green hotels and sustainable tourism. The following are three green and sustainable tourism approaches that reflect the trend of eco-green hotels in Indonesia. Read more here!
1. Obtain Permits & Support the Development of Eco Green Resorts & Hotels Without Damaging Nature
Photo by Sangga Rima Roman Selia on Unsplash
When opening new land, hotels and resorts must arrange various permits with the local government. Local governments are usually ready to collaborate as long as the entity can guarantee that development does not damage any conservation around the development area.
2. Synergize by employing local workers
Photo by Camille Bismonte on Unsplash
To be truly sustainable, hotels and resorts that promote eco-friendly practices will usually work together to create employment opportunities for native residents of the area. Apart from providing an authentic experience for tourists through direct interaction with local communities, this can also help improve the economy in the area.
3. Back To Nature Without Technology Intervention
Photo by Marcella Oscar on Unsplash
Technology will be necessary, especially in marketing and accommodating guest needs. However, more and more eco-green hotels prioritize mindfulness and wellness by eliminating the option of connecting to the internet network or digital access. In this way, guests can feel relaxed without interrupting the digital world.
This trend will continue throughout 2024 and into the future. More than just a trend, access to nature and a sustainable approach in the hospitality industry will be adopted as a lifestyle. This option must continue to be available, considering that future generations are also consumers who care about the source of the things they use.
