"Want to be an influencer? Please read this article and do it your way."
Photo by Artyom Kim on Unsplash
Past few years, plenty of popular brands started using social media like Instagram and YouTube as effective promotion platforms to introduce their products or services as well as gain engagement between them and customers. For that reason, appeared a new phenomenon named influencer.
Someone who has plenty of followers on social media also has great engagement with them. Commonly, a brand asks influencers to promote its products or services through social media. It is not surprising that many people want to be an influencer. Here are the easy ways to become a successful influencer.
1. Platform
Based on your passion, choose the right social media as a promotion platform. If you are creative, talk actively, and have great skill in editing videos, choose YouTube for promotion. But, if you feel more secure writing persuasive words to gain followers' engagement, choose Instagram.
2. Specific Content
After you choose the right platform as your promotion media to gain more followers, you can pick the right content. One of many contents you can use to gain follower engagement is client testimonials. Basically, your followers are more likely to trust the products or brand if they find honest testimonials. You can upload the testimonial through a photo and persuasive caption or a short video.
Photo by Kenny Eliason on Unsplash
3. Quality of Photo or Video
This point separates between influencer and other social media users, the quality of the photo or video. High-quality photo or video helps any influencer gain engagement with followers. Either using your smartphone or professional camera, you should probably note the best timing to take an image or video, for example using the natural sunlight in the morning or afternoon. You also can use additional lighting while taking a photo or video in the room.
4. Using Hashtag
Hashtag helps you to gain likes and followers, they also can be used to introduce your products or services endorsement to followers. Hashtag facilitates your followers to get more information about your photo or video endorsements. Pick the right hashtag, and use it consistently while promoting your brand.
Photo by Hannah Busing on Unsplash
5. Networking
Becoming a successful influencer cannot be separated from networking. Make new friends with another influencer or representative of the brand you are attending. It can be motivated you and also keep you updated with today’s issue.
